Pashley have just posted this Press Release on the MoultonBicycle Yahoo Group, confirming the news previously reported by this blog. The release also appears on the Alex Moulton Bicycles Website
Moulton and Pashley join forces to grow Moulton business.
Alex Moulton Bicycles and Pashley Cycles are to combine their respective
strengths to manufacture, market and distribute the Moulton range of
small wheeled bicycles under a new Company, appropriately called...The
Moulton Bicycle Company.Dr Moulton will be President of the new company and Shaun Moulton will
be the General Manager with responsibility for worldwide sales and
marketing.Dr Moulton says:
" I have been seeking a route by which we can increase the manufacturing
and distribution of our bicycles and establish a solid base for the
future growth of the Moulton bicycle business.This new initiative will allow us to increase our market penetration and
reduce our supply times whilst consolidating our model range. This will
enable us to develop new marketing programmes, strengthen the enviable
reputation of the Moulton brand and ensure our bicycles remain at the
forefront of the small wheel bicycle revolution.The Moulton Bicycle Company will continue to manufacture and sell
bicycles from its specialist workshops in Bradford-upon-Avon and Pashley
- with whom Moulton's have worked closely for over 15 years - will
provide added manufacturing capability, ongoing operational support, and
be part of a cohesive marketing strategy which focuses totally on the
Moulton brand as a seamless and structured product range. The full range
of Moulton bicycles will be available to order from Pashley's dealers,
in addition to those currently appointed to handle the Marque.Dr Moulton remains very active in design and innovation, so as to
maintain and foster the Moulton ethos and ensure that Moulton bicycles
remain at the forefront of the small wheel bicycle revolution.---- * -----
Release date: 20th June 2008