The Telegraph, on March 10th, featured a £21,000 bicycle known as the Factor 001. The author wondered if anyone would buy such an expensive bicycle, and concluded...
Fairly ordinary people do, however, pay extraordinary prices for bicycles which they use quite normally. The latest Double Pylon model from Moulton costs £14,500.
One of its owners is the television scriptwriter Christopher Penfold, the author of Midsomer Murders.
Penfold bought his Moulton because, "I had always wanted one and had reached the stage in life where I felt I deserved a treat."
Penfold is riding round the coastline of Britain in stages and uses the Moulton because "it's so beautifully engineered and so comfortable, the perfect bike for my time of life.
"I have never for a second regretted the cost. You might as well ask why people buy a Leica or a Rolex."
via Riding the Factor 001 - it's a £21,000 bicycle! - Telegraph.