I suggest that the Moulton Bicycle Company contact Diageo with a view to marketing a new malt whisky called “The Spirit of Moultoneering”.
A bottle (a full one) could be presented to buyers of top-end Moultons attractively packaged in a Moulton-themed box.
Just think how well this would go down with Chinese buyers!
Bottles would be traded on Ebay creating more interest and exposure.
Moultoneers could of course purchase the golden liquid at cost through the good offices of Moulton Regalia.
Twice a year at BoA Moultoneers could stand, drain their glasses, and loudly exclaim “The Future of Moultoneering!”
I’m in for 2 bottles.
Alex