I'm no fan of fashion shows but Velorution, the trendy London bike shop and Moulton dealer, recently hosted a cycling fashion show called Pret à Rouler.
In the video of the event, shown below, there are several clips of a Pashley Moulton TSR 9. It's nice to the Moulton featured in such a stylish way.
If the show highlights anything, it's how there's hitherto been a serious lack of variety when it comes to cycle clothing, especially for those of us who are not pretending to be racers. Partly inspired by the Grant Petersen interview, I'm beginning to see what a silly practice the wearing of racing clothing is.When a motorist (boy racer for example) puts a spoiler or a body kit on his car, or installs bucket seats, most normal people think he's a twat, and rightly so! Imagine how they'd be viewed if the boy racers started wearing fireproof jump suits and helmets!But we cyclists are expected to wear clothing designed for top class professional cyclists... men who weigh 60kgs, with 5% body fat. Let's face it... lycra does nothing for 95% of cyclists... and it does nothing to encourage non-cyclists onto two wheels.
Part of me thinks that the proposed ban on lycra cycling shorts in Salt Lake City, Utah is not such a bad idea!
I welcome this new focus by clothing designers on cycle clothing. Needless to say, Pret a Rouler was a fashion show, and one rarely sees practical items of clothing at a fashion show of any description. I'm not sure I could ever turn up at work or even at BoA wearing a Dashing Tweeds outfit, however ingenious the weaving of reflective material into the tweed might be.
So let's hope that Pret a Rouler marks the start of a new generation in cycle clothing. Where one does not have to dress up to go for a ride. Where we cyclists can dismount and immediately look like normal people.
While we're waiting for the revolution, the internet must suffice.
For functional cycle clothing that would almost pass for normal clothing, try Swrve, Chrome, Rivendell, Bicycle Fixation or Portland.
Or even try the local charity shop, and get stuff altered to suit.
And if you must wear race style clothing, and to be honest it's difficult to avoid it for rides of 50km or over, try it in natural fabrics from the likes of Rapha, Woolistic or Ibex.