Moulton and Pashley join forces to grow Moulton business.

Pashley have just posted this Press Release on the MoultonBicycle Yahoo Group, confirming the news previously reported by this blog. The release also appears on the Alex Moulton Bicycles Website

Moulton and Pashley join forces to grow Moulton business. Alex Moulton Bicycles and Pashley Cycles are to combine their respective strengths to manufacture, market and distribute the Moulton range of small wheeled bicycles under a new Company, appropriately called...The Moulton Bicycle Company. Dr Moulton will be President of the new company and Shaun Moulton will be the General Manager with responsibility for worldwide sales and marketing. Dr Moulton says: " I have been seeking a route by which we can increase the manufacturing and distribution of our bicycles and establish a solid base for the future growth of the Moulton bicycle business. This new initiative will allow us to increase our market penetration and reduce our supply times whilst consolidating our model range. This will enable us to develop new marketing programmes, strengthen the enviable reputation of the Moulton brand and ensure our bicycles remain at the forefront of the small wheel bicycle revolution. The Moulton Bicycle Company will continue to manufacture and sell bicycles from its specialist workshops in Bradford-upon-Avon and Pashley - with whom Moulton's have worked closely for over 15 years - will provide added manufacturing capability, ongoing operational support, and be part of a cohesive marketing strategy which focuses totally on the Moulton brand as a seamless and structured product range. The full range of Moulton bicycles will be available to order from Pashley's dealers, in addition to those currently appointed to handle the Marque. Dr Moulton remains very active in design and innovation, so as to maintain and foster the Moulton ethos and ensure that Moulton bicycles remain at the forefront of the small wheel bicycle revolution. ---- * ----- Release date: 20th June 2008